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LINCOLNSHIRE, Ill. - Zizzo Racing announced today that Old World Industries' will rejoin and expand its roll as the major marketing partner with its PEAK and HERCULINER brands on the team's NHRA Top Fuel dragster driven by T.J. Zizzo. The two year, 14 race deal begins this season and marks the beginning of Zizzo Racing's 31st year in drag racing.
"We're excited about the opportunity to continue representing PEAK and HERCULINER for the seventh consecutive season," Zizzo said. "We enjoy providing value for them in our NHRA program and the retail programs PEAK does with O'Reilly Auto Parts. "My off-season was busy," states Zizzo. "It started with an appearance for PEAK at the AAPEX/SEMA show in November and continued throughout the winter with great appearances at customer events and at World of Wheels shows. These events are exciting for us as we become a bigger part of PEAK's marketing efforts going forward."
"2010 is starting off to be an exciting year. TJ is a great brand ambassador for PEAK Performance Products and his accessibility to the fans is quickly making him a favorite at his stops on the tour. We're excited to continue our involvement with Zizzo Racing for the next two years and having the expanded schedule will allow us both to achieve bigger goals with this program," states PEAK's Motorsports Marketing Manager Brian Bohlander.
Continue reading PEAK rejoins Zizzo Racing's Top Fuel dragster as major marketing partner.
LINCOLNSHIRE, Ill.- If you haven't tuned in to one of the Access Hollywood type celebrity TV shows lately, now might be a good time to start. We're expecting a T.J. Zizzo sighting on the red carpet sometime soon.
First it was back stage at the O'Reilly Manager Conference with Danica Patrick and Tony Stewart, now these photos surface with Zizzo, driver of the PEAK, HERCULINER / O'Reilly Top Fuel Dragster, sharing the stage with 'da Bears' Hall of Fame player and coach Mike Ditka and Indiana All-American and 1965 first round draft pick of the Detroit Lions, Tom Nowatzke.
Continue reading Zizzo swaps stories with Ditka and Nowatzke.
LINCOLNSHIRE, Ill. - In an announcement today, Zizzo Racing released its 2008 racing schedule and confirmed that PEAK Antifreeze and HERCULINER would again be the primary sponsor on the teams Top Fuel entry. The six-race schedule includes two stops in Michigan at the famed drag strips of Milan and Martin on the IHRA racing circuit, Indianapolis and Memphis on the NHRA racing circuit, and two additional match races in Cordova, IL and Cedar Falls, IA.
The PEAK Antifreeze/HERCULINER Top Fuel Dragster will part of a national promotion with O'Reilly Auto Parts Stores and will be featured in special point of purchase promotions throughout the year. "We are looking forward to the 2008 season with Zizzo Racing," said Brian Bohlander, Brand Manager of HERCULINER. "This team made an incredible run at a World Championship last season. We're very excited to continue our relationship with T.J., Zizzo Racing, and O'Reilly Auto Parts."
Continue reading Zizzo Racing sets 2008 schedule with PEAK Antifreeze.
LINCOLNSHIRE, Ill. - PEAK Antifreeze, O'Reilly Auto Parts and Herculiner announced today that an agreement was reached with Zizzo Racing to join Race News Magazine as sponsors. PEAK, O'Reilly and Herculiner will become the primary sponsor on the Zizzo Racing Top Fuel Dragster for the remainder of the IHRA season. The announcement comes on the heals of a career best performance for Zizzo at the 53rd annual Mac Tool U.S. Nationals. Zizzo remains the points leader in a tightly contested battle with veteran Bruce Litton for the Knoll Gas Nitro Jam Drag Racing Series Championship.
Brian Bohlander, Brand Manager for SplitFire and Herculiner looks forward to the partnership. "After TJ's success at the U.S. Nationals we couldn't think of a better way to continue the PEAK Antifreeze 60th anniversary celebration than by becoming a partner with TJ as he competes for the IHRA Championship," he said.
PEAK and Zizzo renew a partnership that began in 2004. "We're excited to be involved with PEAK and O'Reilly," Zizzo said. "They've been a friend to our team and a great marketing partner. As the Fall season approaches we want drag racing fans to think about replacing their antifreeze with PEAK from O'Reilly Auto Parts."
Brian Bohlander, Brand Manager for SplitFire and Herculiner looks forward to the partnership. "After TJ's success at the U.S. Nationals we couldn't think of a better way to continue the PEAK Antifreeze 60th anniversary celebration than by becoming a partner with TJ as he competes for the IHRA Championship," he said.
PEAK and Zizzo renew a partnership that began in 2004. "We're excited to be involved with PEAK and O'Reilly," Zizzo said. "They've been a friend to our team and a great marketing partner. As the Fall season approaches we want drag racing fans to think about replacing their antifreeze with PEAK from O'Reilly Auto Parts."