Misix Named Official Marketing Agency of Zizzo Racing

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Zizzo Racing is pleased to announce Chicago-based Misix, Inc. (pronounced MY-six) has entered into a partnership with the longtime NHRA Full Throttle Series Top Fuel team to become its official marketing agency. Misix will work with driver TJ Zizzo and the PEAK Motor Oil/Herculiner team to increase its visibility and search for additional marketing partners to give Zizzo the opportunity to race the full season and race for a championship.
 
"We have been involved in motorsports for the past four years and it has been our objective to get involved with NHRA Full Throttle Series drag racing," said Misix, Inc., President Dan Martens. "Partnering with Zizzo Racing has accelerated our entry into the fastest sport in the world and we could not have chosen a better team to represent the MISIX brand."

Zizzo Racing Welcomes INDAK as New Marketing Partner

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LINCOLNSHIRE, Ill. - TJ Zizzo and the PEAK Motor Oil/Herculiner NHRA Full Throttle Series Top Fuel team are proud to welcome Chicago-area business INDAK Manufacturing Corporation  to their family-owned operation. INDAK is an associate sponsor for the team and will be represented on the front wing of the dragster at every race.

"Being a sponsor is new for us," said INDAK Chairman Martin Cobb. "Our company has primarily been in the OEM automotive electrical and electronic business for years, selling to customers such as GM and Ford. We haven't advertised much in that time. We're growing and diversifying into consumer electronic LED lighting now, and looking at different ways to benefit from our partnership with Zizzo Racing.

"For right now, it's just good to be sponsoring the team that is going to win the NHRA Full Throttle Series race at Route 66 Raceway in Joliet!

Zizzo Racing Unveils New Kenny Youngblood Paint Scheme for '11

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youngblood.jpgPOMONA, Calif. - A rising star in the NHRA Full Throttle Series and a drag racing legend came together Thursday at the 51st Annual Kragen O'Reilly NHRA Winternationals and the result is one of the hottest paint schemes in racing. To celebrate his 45th year in drag racing, legendary artist Kenny Youngblood designed the new look for TJ Zizzo's PEAK Motor Oil/Herculiner Top Fuel dragster, which was unveiled prior to the first round of qualifying of 2011, the NHRA's 60th season.

The idea was originally hatched after the U.S. Nationals in Indianapolis last year between Youngblood, Zizzo, and Old World Industries' brand manager Brian Bohlander, in an effort to combine drag racing's old school and new school eras.

"It's a dream come true for me to not only be on one of these cars, but for it to be on TJ Zizzo's car with the PEAK brand," Youngblood said during a press conference at Auto Club Raceway here prior to qualifying. "TJ's one of those guys, you meet him and you feel like you've known him for ten years. (Zizzo Racing) is just a great team and that makes it all the better. I'm just honored and thrilled to be involved."

TJ Zizzo Featured at PEAK Booth at AAPEX

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LAS VEGAS - On the heels of racing his PEAK/Herculiner NHRA Full Throttle Series Top Fuel dragster at the NHRA Las Vegas nationals, TJ Zizzo will be a featured guest of Old Word Industries Tuesday and Wednesday at the Automotive Aftermarket Products Expo (AAPEX). Both PEAK and Herculiner are produced by Old World Industries.

AAPEX, running Tuesday through Thursday at the Sands Expo Center here, represents the $395 billion global motor vehicle aftermarket. More than 106,000 professionals from around the globe are expected to participate in this year's event.

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LINCOLNSHIRE, Ill. - Zizzo Racing announced today that Old World Industries' will rejoin and expand its roll as the major marketing partner with its PEAK and HERCULINER brands on the team's NHRA Top Fuel dragster driven by T.J. Zizzo. The two year, 14 race deal begins this season and marks the beginning of Zizzo Racing's 31st year in drag racing.

"We're excited about the opportunity to continue representing PEAK and HERCULINER for the seventh consecutive season," Zizzo said. "We enjoy providing value for them in our NHRA program and the retail programs PEAK does with O'Reilly Auto Parts. "My off-season was busy," states Zizzo. "It started with an appearance for PEAK at the AAPEX/SEMA show in November and continued throughout the winter with great appearances at customer events and at World of Wheels shows. These events are exciting for us as we become a bigger part of PEAK's marketing efforts going forward."

"2010 is starting off to be an exciting year. TJ is a great brand ambassador for PEAK Performance Products and his accessibility to the fans is quickly making him a favorite at his stops on the tour.  We're excited to continue our involvement with Zizzo Racing for the next two years and having the expanded schedule will allow us both to achieve bigger goals with this program," states PEAK's Motorsports Marketing Manager Brian Bohlander. 
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LINCOLNSHIRE, Ill.- If you haven't tuned in to one of the Access Hollywood type celebrity TV shows lately, now might be a good time to start. We're expecting a T.J. Zizzo sighting on the red carpet sometime soon.

First it was back stage at the O'Reilly Manager Conference with Danica Patrick and Tony Stewart, now these photos surface with Zizzo, driver of the PEAK, HERCULINER / O'Reilly Top Fuel Dragster, sharing the stage with 'da Bears' Hall of Fame player and coach Mike Ditka and Indiana All-American and 1965 first round draft pick of the Detroit Lions, Tom Nowatzke.
PEAKHeroLogo.gifLINCOLNSHIRE, Ill.  - In an announcement today, Zizzo Racing released its 2008 racing schedule and confirmed that PEAK Antifreeze and HERCULINER would again be the primary sponsor on the teams Top Fuel entry. The six-race schedule includes two stops in Michigan at the famed drag strips of Milan and Martin on the IHRA racing circuit, Indianapolis and Memphis on the NHRA racing circuit, and two additional match races in Cordova, IL and Cedar Falls, IA.
 
herculiner.gifThe PEAK Antifreeze/HERCULINER Top Fuel Dragster will part of a national promotion with O'Reilly Auto Parts Stores and will be featured in special point of purchase promotions throughout the year.  "We are looking forward to the 2008 season with Zizzo Racing," said Brian Bohlander, Brand Manager of HERCULINER. "This team made an incredible run at a World Championship last season.  We're very excited to continue our relationship with T.J., Zizzo Racing, and O'Reilly Auto Parts."
LINCOLNSHIRE, Ill. - PEAK Antifreeze, O'Reilly Auto Parts and Herculiner announced today that an agreement was reached with Zizzo Racing to join Race News Magazine as sponsors. PEAK, O'Reilly and Herculiner will become the primary sponsor on the Zizzo Racing Top Fuel Dragster for the remainder of the IHRA season. The announcement comes on the heals of a career best performance for Zizzo at the 53rd annual Mac Tool U.S. Nationals. Zizzo remains the points leader in a tightly contested battle with veteran Bruce Litton for the Knoll Gas Nitro Jam Drag Racing Series Championship.

Brian Bohlander, Brand Manager for SplitFire and Herculiner looks forward to the partnership. "After TJ's success at the U.S. Nationals we couldn't think of a better way to continue the PEAK Antifreeze 60th anniversary celebration than by becoming a partner with TJ as he competes for the IHRA Championship," he said.

PEAK and Zizzo renew a partnership that began in 2004. "We're excited to be involved with PEAK and O'Reilly," Zizzo said. "They've been a friend to our team and a great marketing partner. As the Fall season approaches we want drag racing fans to think about replacing their antifreeze with PEAK from O'Reilly Auto Parts."




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