LINCOLNSHIRE, ll. – Zizzo Racing announces today that it has expanded its NHRA Top Fuel relationship with Old World Industries and its PEAK® brand. The agreement with the team and its driver TJ Zizzo, continues through the 2013 season. The deal includes an expanded schedule of at least 22 events and increased activation with the team through the 2013 season. TJ will make his 2012 debut at the March 8-11 Tire Kingdom NHRA Gatornationals in Gainesville, Florida.
"TJ continues to be a great ambassador for our PEAK brand," states PEAK's Director of Sports & Event Marketing, Brian Bohlander. "He's focused on performance and his engaging personality and accessibility to the fans is quickly making him an NHRA favorite." Zizzo will work with numerous local and national charities this year. Fans can expect TJ's focus to emphasize building awareness of charities aligned with his personal interests (e.g. outreach that benefits animals, youth etc...). Information regarding Zizzo's scheduled appearances and plans for the dragster to carry charity logos at specific races will be promoted via Facebook, Twitter and at Zizzoracing.com. "I'm ready to race. The Zizzo Racing crew is pumped up too. We're taking things to the next level and I'm thrilled to have the strong support of PEAK" said TJ Zizzo.