TJ Zizzo, driver of the newly designed PEAK Motor Oil dragster is ready for his season to begin on March 8th when he races at the 2012 NHRA Full Throttle Gatornationals in Gainesville, Fla. "Our semi-trailer hits the road toward Gainesville in just a few days. It's my first race (of ten) this season and there's been a lot of emphasis on parts replacement, installation and preparation in recent weeks", Zizzo said. "I can't wait to put on the new fire suit, get into the dragster and step on the gas."

Top performance in the 2012 season is our priority. "My team is prepared to tackle this season with the highest of hopes", says Zizzo whose team has been working hard in preparation of next week's race. "We believe we have what it takes this season to go against the best drivers in the series. My team and I are excited; you can see it in everyone's eyes."

Aiming Higher
Zizzo qualified for all seven events raced last season. This year, he aims to consistency qualify and win. TJ's message in 2012 is to 'Aim higher' which means he's focused on elevating his performance and engaging with his racing fans. In fact, fans may notice that for 2012 TJ is bringing in a new personal brand that complements Zizzo Racing.

New Personal Brand
Standing apart from the crowd is a priority for Zizzo this year. "My marketing partners at Misix, Inc. transformed my name into a logo/mark that is highly visible and expressive. Together we've also revamped the Zizzo Racing website and now have something with wide cross appeal to men/women/children. What you'll see this year – from my fire suit to the semi-trailer and beyond is a completely integrated effort to present me and Zizzo Racing as a total package."

Zizzo feels good about the season ahead, with PEAK Motor Oil as his title sponsor and Misix as his agency of choice, TJ plans to have his best year yet.

Want to get social with TJ Zizzo? Keep up with him on Twitter @TJZIZZO and at Facebook.com/tjzizzo.